Soft Sales Cure, Inc.

Gain From Our Experience.

Abraham Ayat


Abraham (Abe) Ayat has more than 25 years experience in leading software sales organizations to achieve tremendous successes. While Abe held the Vice President of Sales position at NetManage, Inc., a public software company, he drove the sales organization to achieve consistent sales growth of more than 400% that produced consecutive record profits. In 2008, NetManage was acquired by MicroFocus.

Prior to joining NetManage, Abe was the Vice President of Sales for ON Technology Corporation, a public software company, where he spearheaded the company's rescue from cash depletion and NASDAQ delisting, due its significant sales challenges, by bringing tremendous sales growth and turnaround to profitability in less than two years, which resulted in its acquisition by Symantec Corporation.  During his tenure as Vice President of Sales at ON Technology, Abe increased the company’s revenue by more than 700%.


In addition, Abe drove the turnaround of several other software start-up companies to achieve record sales and become profitable for the first time since their inceptions.


Abe also served for six years as the Vice President of North American Field Sales Support & Services at Novadigm, Inc. a public software company (acquired by Hewlett-Packard), where he earned several promotions due to his significant achievements in defining and leading the sales support and services organizations while producing record consulting services revenues. Prior to Novadigm, Abe held key sales management positions at software companies that had transitioned, such as Ingres Corporation, a relational database management software company, and OpenVision Technologies (currently Symantec / Veritas.)


As a result of his work ethic and achievements, Abe is well regarded by his peers as a straightforward, accomplished, confident and honest software sales mentor and leader by example. He is recognized for his hands-on tactical and strategic sales leadership along with his deep passion for driving software companies to produce record results and profits. Abe has a unique talent of maximizing value pricing of each software solution sale, by bringing greater value in solving costly business challenges for every customer.  Abe is often heard saying: "Developing satisfied reference customers is key to maintaining a top performing sales organization"

Abe founded Soft Sales Cure, Inc. as an independent sales management company focused exclusively on helping CEOs, venture capital investors and shareholders of software companies achieve quickly the desired sales targets and bottom line profits.  Our sales management discipline has consistently delivered predictable and repeatable record sales results, regardless of pre-existing internal or external challenges, such as inaccurate sales forecasts and fluctuations in economic conditions, respectively.

Abe is the author / inventor of the Ayat Sales Methodology ©, a detailed, step-by-step and simple-to-follow software sales discipline, which ensures accurate forecasting and achievement of sales growth targets that produce bottom line profits. He has a Bachelor of Science degree in Computer Science with emphasis on Business Management from University of San Francisco, California. In his spare time, Abe writes about his extensive hands-on, customer facing sales experiences, and enjoys traveling with his wife and three children.


Abe personally invites you to review Soft Sales Cure's web site. He is certain that you will find helpful tips, proven experiences and practical sales approach to be of great value for solving current software sales challenges.


We, at Soft Sales Cure, encourage you to gain from our proven hands-on experiences.  Please feel free to contact us for a confidential discussion of your software sales organization's challenges via telephone, e-mail or by meeting in person.